Newly Branded Spark by Hilton | Permian Basin, NM 74% Occupancy YTD

New Mexico, United States

$5100000

Sale conditions: Market

Snapshot

Active

Type: Hotel
Brand: Hilton
Corridor: Interior
No. of Keys: 51

The subject property is a 51-room select-service hotel operating under the Hilton Hotels & Resorts portfolio. The property completed a full renovation in 2024 and received its Spark by Hilton flag in January 2025, making it the newest and most modernized flagged product in its submarket.

The renovation brought the property to brand standard, with updated guestrooms, common areas, and operational systems consistent with Hilton's Spark prototype. The Spark by Hilton brand is designed for the value-conscious modern traveler and positions the property competitively against both independent and flagged competitors in the market.

The hotel operates as a lean, select-service asset with minimal food and beverage exposure, keeping operating costs low and management straightforward β€” an attractive profile for owner-operators and regional hotel groups alike.

Since opening under the Hilton flag, the property has demonstrated strong performance momentum. Year-to-date occupancy stands at 74%, more than double the prior year's 34% during the pre-flag renovation period. ADR of $120 and RevPAR of $89 reflect healthy rate discipline in a commercially-driven market.

The property benefits from full access to the Hilton Honors loyalty platform, Hilton's central reservations system, and the brand's global distribution network β€” demand drivers that independent competitors in the submarket cannot replicate.

At 51 keys, the property is efficiently sized for its market and well-suited for a single-asset owner-operator or as a complement to an existing regional portfolio.

Highlights:

General Property Information


Property Name:
Property Type: Hotel
Brand: Hilton
Corridor: Interior
Keys: 51
Building Status: Existing
No. of buildings: 1
Stories: 2
Year Renovated: 2024
Additional Links:

Location


Country: United States
State: New Mexico
Postal Code:
APN/Parcel ID:
Location Type:
Location Overview:

Brokers

Steele Blue

Broker
Scoggin Blue LLC


Steven B. Blue, CHB

President
Scoggin Blue LLC


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